A POP (point-of-purchase) concept design for Breathsavers breath mints.

Creating a mock-ups with basic materials can help push a presentation over the top, but maintain a minimalize budget.

Do your best to start with a variety of concepts.  Additionally, far-fetched ideas can inspire a different direction on an attempt that has stagnated in its iterations.  

Combine ideas and move from thumbnails to roughs to thoughtful lay-outs.

Smile... and stay creative.